PropertyTECH
Ownership/Investors
PropertyTECH Base Building Network Connectivity

Strategic Infrastructure Investment

Future-Proofing
Greystar Real Estate Partners - Pike & Rose Portfolio
🏢 GREYSTAR-MANAGED AT PIKE & ROSE
PerSei • Pallas (19-Story Luxury) • The Henri • 864+ Units
🎯 PIKE & ROSE SURVEY SCHEDULED THIS WEEK
Presented by Cort Sandstrom
Single Source PropertyTECH
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Investment Overview

52%
Average Cost Reduction
Monthly Operations
6-12
Month ROI
Typical Payback
15-25%
Rental Premium
Market Advantage
Zero
Infrastructure Risk
Fully Managed

Strategic Benefits

  • Enhanced property marketability and tenant retention
  • Reduced operational complexity and management burden
  • Future-proof infrastructure for smart building evolution
  • Simplified asset transfer during sale or management changes
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Greystar Real Estate Partners - Pike & Rose: Strategic Investment Opportunity

🏢 GREYSTAR-MANAGED PROPERTIES AT PIKE & ROSE

Greystar manages 864+ residential units across Pike & Rose: PerSei (luxury 1-2 BR), Pallas (19-story high-rise with 74 floor plans), and The Henri (modern studios to 2BR). Greystar is the #1 apartment manager in the U.S. with $76B+ AUM and 798000+ units under management.

Pike & Rose Development

  • Trophy Development: $500M+ Federal Realty investment
  • 28 acres: Retail, office, residential, hotel
  • Metro Adjacent: North Bethesda Red Line station
  • LEED-ND Gold: Among only 18 worldwide
  • WiredScore Gold: Connectivity certification

Greystar Company Profile

  • #1 US Apartment Manager: 798K+ units
  • $76B+ AUM across 17 countries
  • 22,000+ employees in 224 markets
  • Founded 1993: Charleston, SC (Bob Faith, CEO)
  • Pike & Rose: PerSei, Pallas, The Henri
Investment Thesis: PropertyTECH infrastructure survey at Pike & Rose positions partnership with #1 US apartment manager for premium mixed-use development
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Competitive Positioning & Tenant Attraction

🏆

Class B → Class A Performance

PropertyTECH infrastructure enables Class B properties to compete with premium Class A buildings on technology and tenant experience

  • Enterprise-grade connectivity matching new construction
  • Smart building features attracting tech-forward tenants
  • Mobile access and amenity platforms
  • Energy management reducing tenant operating costs
📈

Rental Premium Justification

Data-backed tenant preference for tech-enabled spaces supports 15-25% rental premiums over comparable non-upgraded properties

  • Included connectivity eliminates tenant IT setup costs
  • Amenity booking apps enhance tenant experience
  • 24/7 support reduces tenant downtime
  • Green certifications appeal to ESG-conscious tenants

Tenant Retention Impact

Properties with integrated building technology show 40% higher tenant renewal rates compared to traditional infrastructure—reducing costly vacancy periods and turnover expenses.

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Financial Analysis: Typical 200000 SF Office Building

Current State: Fragmented Vendors

Monthly Operating Costs:

  • Internet/Connectivity: $3500
  • Phone Systems: $2200
  • WiFi/Network: $1800
  • BMS Connectivity: $1200
  • Security Systems: $1500
  • Cable TV: $900
  • Vendor Coordination (labor): $2400
Total Monthly: $13500

PropertyTECH Managed Platform

Monthly Operating Costs:

  • Single Managed Platform: $6500
  • All Services Included
  • 24/7 NOC Monitoring
  • Unlimited Support
  • Complete Documentation
  • Zero Vendor Coordination
  • Proactive Maintenance
Total Monthly: $6500
$84000
Annual Savings
ROI Achievement: 7 months typical payback period
Implementation cost typically recovered through operational savings alone
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Asset Value Enhancement & Exit Strategy

📊 Capitalization Rate Impact

Reduced operating expenses and enhanced NOI directly improve property valuation. PropertyTECH infrastructure typically adds 3-7% to asset value through demonstrable operational improvements and competitive positioning.

Example: $50M Property

  • Annual OpEx Reduction: $84000
  • Rental Premium (15%): ~$750000
  • Combined NOI Increase: $834000
  • At 6% Cap Rate: +$13.9M value

Due Diligence Benefits

  • Complete infrastructure documentation
  • Transferable vendor relationships
  • Predictable operating costs
  • Modern tech appeal to buyers

Strategic Positioning for Sale or Refinancing

Properties with documented PropertyTECH infrastructure command premium valuations in acquisition due diligence, offering buyers turnkey operations and proven cost efficiencies.

Single-source infrastructure eliminates buyer concerns about vendor fragmentation and unknown technology debt
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Risk Mitigation & Operational Benefits

❌ Traditional Infrastructure Risks

  • Vendor bankruptcy or service discontinuation
  • Incompatible system upgrades creating downtime
  • Unknown network vulnerabilities and security gaps
  • Emergency response delays ("who do I call?")
  • Undocumented configurations hindering maintenance
  • Tenant dissatisfaction with connectivity issues
  • Budget overruns from duplicate services

✓ PropertyTECH Risk Elimination

  • Single accountable vendor with financial stability
  • Planned maintenance windows prevent disruption
  • Enterprise-grade security with monitoring
  • 24/7 NOC with guaranteed response times
  • Complete documentation updated continuously
  • Proactive issue detection before tenant impact
  • Predictable monthly costs with no surprises

Insurance & Liability Considerations

Managed infrastructure with documented security protocols and 24/7 monitoring reduces cyber insurance premiums and mitigates liability exposure from network-related incidents.

Montgomery County / MD/DC Local Presence: < 1 hour on-site response times across Pike & Rose and entire MD/DC commercial portfolio with locally-based technical team
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Implementation Process & Timeline

Phased Rollout Minimizes Disruption

Phase 1: Assessment & Planning (Weeks 1-2)

  • Site survey and existing infrastructure audit
  • Tenant communication strategy development
  • Network design and VLAN architecture
  • Implementation schedule coordination

Phase 2: Infrastructure Deployment (Weeks 3-6)

  • Core network equipment installation
  • Parallel operation with existing systems
  • After-hours cabling and access point deployment
  • Zero-downtime migration strategy

Phase 3: Migration & Optimization (Weeks 7-8)

  • Phased tenant migrations during agreed windows
  • Legacy system decommissioning
  • Performance tuning and optimization
  • Staff training and documentation delivery
Typical 200000 SF building: 8-week implementation with minimal tenant disruption
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Pike & Rose: Trophy Mixed-Use Development Opportunity

$500+ Million LEED-ND Gold Development

Federal Realty Investment Trust's Pike & Rose presents premier infrastructure opportunity: One of only 18 LEED-ND Gold certified developments worldwide, with ground-floor retail, Class A office, residential towers, and hospitality integration.

Pike & Rose Development Scope

  • 864 residential units (Pallas, The Henri towers)
  • 379000 SF retail (REI, West Elm, Uniqlo anchors)
  • 300000 SF Class A office (909 Rose, 915 Meeting)
  • 177-room Canopy by Hilton hotel
  • WiredScore Gold certified technology infrastructure

PropertyTECH Value Proposition

  • Mixed-use integration across all property types
  • Single-source technology vendor for entire development
  • LEED & WiredScore certification support
  • Metro-adjacent connectivity optimization
  • Major tenant infrastructure support (Choice Hotels, Sodexo)

MD/DC Market Leadership Position

Pike & Rose sets the standard for technology-enabled mixed-use development in the DC Metro market. PropertyTECH infrastructure positions Greystar Real Estate Partners as the technology-forward management solution for trophy MD/DC commercial assets.

Pike & Rose survey this week positions PropertyTECH as the proven MD/DC solution for Class A mixed-use properties
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Multi-Property Portfolio Strategy

🏢 Portfolio-Wide Efficiency Gains

Owners with multiple Downtown Partnership zone properties achieve additional economies of scale through unified PropertyTECH infrastructure across their portfolio.

  • Centralized Management: Single dashboard monitoring all properties
  • Bulk Pricing: Volume discounts on multi-property agreements
  • Standardization: Consistent tenant experience across portfolio
  • Simplified M&A: Uniform infrastructure eases acquisitions/dispositions
  • Knowledge Transfer: Best practices replicated efficiently
  • Resource Optimization: Shared technical expertise
  • Reporting Consistency: Comparable metrics across assets
  • Strategic Flexibility: Technology platform supports various property types

Pilot Property Recommendation

Begin with a single flagship property to demonstrate ROI and refine implementation process. Documented success at pilot property de-risks portfolio-wide rollout and provides proof-of-concept for stakeholders.

Portfolio approach typical saves additional 15-20% through economies of scale and operational efficiencies
PropertyTECH Single Source Base Building Network Connectivity

Strategic Discussion

Pike & Rose Survey This Week
🏢 GREYSTAR-MANAGED: PerSei • Pallas • The Henri (864+ Units)
Pike & Rose infrastructure assessment
Greystar portfolio integration strategy
LEED & WiredScore certification support
Mixed-use technology platform
PropertyTECH: Cort Sandstrom | solutions@singlesource.net | 410-649-0049
www.singlesource.net/propertytech
Greystar Real Estate Partners: 465 Meeting Street, Suite 500, Charleston, SC 29403
(843) 579-9400 | www.greystar.com